To create a humorous advertising campaign for the Wiener Bier microbrewery.
No matter what the big news is, be it bad or good (and sometimes the same sentence can be seen both ways), after hearing it, you'll want to go out with your mates to have a beer - either to celebrate, or to lament. The campaign used this insight to create split typographic posters that are the same on each side, good new and bad news being being depicted only by the punctuation. Either way, you'll want a beer after these headlines. These are only layouts and haven't been produced yet.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Alexander Hofmann, Kathrin Janata
Design: Daniel Erhold, Kathrin Janata