E-Cigarette start up ONELITE needed branding and packaging design that appealed to the senses.
To create a minimal design to let ONELITE stand out on the overcrowded marketplace. The aim was to create a product that looked elegant and high end, so people would want it as an accessory. The logo was inspired by the word 'Number One' in braille and was supposed to be letter pressed to give the brand a sensory feel. The logo icon was used to create a pattern that was featured on all packaging.
Agency: Sixth Story
Creative Director: Sian Lenegan
Design: Kathrin Janata