To create branding for Medstars, a new website which makes finding your local MD or specialist effortless, on your personal insurance. This included brand guidelines, a UI style guide and web design.
Creating a logo that appropriates its visual language from DNA strands, a folded M and a star were used as the logo icon for Medstars. The colours used were blue hues and lots of white space to give a professional look. The website uses line icons and airy illustrations to maintain a clean and engaging look.
Agency: Sixth Story
Creative Director: Sian Lenegan
Design: Kathrin Janata, Lisa Barrett