To create a surprising advert for pocket books that shows how reading is good for your imagination.
Creating an ad that looks like a travel ad, but one with a shockingly low price. The tagline reveals that you can travel to any destination by reading a book set in that destination and “letting your mind travel”. These are only layouts and haven't been produced yet.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Alexander Hofmann
Design: Roland Radschopf, Kathrin Janata