To design a t-shirt for the Wachau Marathon 2015. The aim was to create a unique, attractive shirt each year, so they'd become desired collectibles, akin to festival shirts.
Creating a striking visual by screen-printing a motivating slogan in neon orange onto a grey drawing of grapes (very typical for the Wachau region where the marathon takes place). The design combines a traditional style of illustration with bold type and colour.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Alexander Hofmann
Design: Kathrin Janata