Domestic violence is still an issue no one likes to talk about. Too many incidents go unreported because witnesses don't want to get involved in what goes on behind closed doors.
Creating screen-printed posters for a boxing match, which only at a closer look reveal the unfair inequalities of the participants. Using typical boxing language and visuals, and only two colours, the eye-catching posters urge people to stop "the fight no one talks about".
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Leopold Kreczy
Design: Daniel Erhold, Kathrin Janata