A pitch to create a new campaign for the inner city Vienna shopping centre, The Mall. The client wanted to emphasise the convenience of the mall as you can get everything you want in one place within the city.
Creating a campaign that shows The Mall as a meeting place to fulfill a diverse range of needs and desires. At the intersection of 2 objects the logo of The Mall is placed to really drive that point home. The tagline uses a "Where XXX meets XXX" principle. Unfortunately we did not win the pitch.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Leopold Kreczy
Design: Roland Radschopf, Kathrin Janata