To create a label for a Radler beer can for a beer client, to be sold on the US market.
Creating a design that stands out among the competition. Using vintage illustrations and fresh colours to create a modern look with a traditional feel. With the introduction of the cans to the brand, we offered a second solution that had a brand-wide package overhaul in mind, including a redesign of their bottles. Currently very few of their products look like they belong to the same brand, most designs vary greatly. As the client prides itself on tradition, a very classic look was suggested. These are only layouts and haven't been produced yet.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Design: Kathrin Janata, Daniel Erhold