To create a new campaign for sports retailer Hervis, visually combining their online store with physical shopping. The campaign needed to work in five different countries and languages.
Creating a border element to visually combine the physical (photography) with the digital (colour). Using split headlines stating how the physical and the digital store can be combined to get the best out of both worlds. During sales the photograph and headlines are dropped in favour of bold visualization of sale slogans on two colours from the same family.
Agency: Young & Rubicam Vienna
Creative Director: Alexander Hofmann
Copywriter: Leopold Kreczy
Design: Kathrin Janata, Daniel Erhold, Roland Radschopf