Brief:
To create branding for a fictional fashion label for children.
Solution:
Most parents can related to the feeling that their sweet little children turn into monsters every once in a while. With that insight, illustrations of nine cute little monsters were created and featured all over its branding, including the logo, POS and online shop. The result is a fashion label that looks cool to the youngsters but also fun to the parents.
University: Werbeakademie