Baa, a "glamping" company from New Zealand needed fun branding. The company hires out camper vans to tourists, so the client wanted to convey a family-friendly attitude.
Creating a logo for a company called Baa – that operates in New Zealand no less - was a no-brainer, it had to be a sheep. In order to infuse even more of that New Zealand spirit into the logo, the typical fern of the country was added. Brand guidelines and stationery were developed. Voilà.
Agency: Sixth Story
Creative Director: Sian Lenegan
Design: Kathrin Janata, Lisa Barrett